COUNTRY TO COUTURE
31 Aug 2023
It was an honor to be a part of the Indigenous Fashion Projects runway show this August, showcasing our JAG x GAAWAA MIYAY capsule, titled 'Of Place'.
Country to Couture is a runway show held on Larrakia Country in Darwin, where First Nations textiles, fashion and art collide in a colourful showcase of creativity from across Australia. Country to Couture is a contemporary way of cultural storytelling, and sharing knowledge. The event builds on the growing textile design movement in remote Indigenous communities, and has been presented alongside the annual Darwin Aboriginal Art Fair (DAAF) since 2016.
Lucas Schober on the runway wearing a look made from hand dyed & repurposed (dead stock) denim with bespoke (ethically sourced) kangaroo leather hat and woven necklaces crafted especially for the show.
The model is wearing our best-selling ava lino tee paired back with our white denim jenny mid rise shorts, launching in September. Style with a hand painted scarf made by Lucy Simpson of Gaawaa Miyay.
The model is styled in the felix yawa-li boardshort and our best-selling hix linen shirt in washed ink, both launching in October.
The high energy runway presents innovative collections from Indigenous designers and artists across Australia, as well as unique collaborations between Indigenous communities and well-known Australian labels. This was an incredibly special place to launch our capsule with Yuwaalaraay artist and design collaborator Lucy Simpson.
Valerie Mafue on the runway wearing our coveted Yawa-Li cutout dress, as seen in The Daily Telegraph. Available now. Styled back with bespoke (ethically sourced) kangaroo leather necklaces.
The models are wearing curated looks from the collection, styled with bespoke hand dyed & repurposed dead stock with ethically sourced kangaroo leather accessories made by Lucy Simpson of Gaawaa Miyay.
The model wears our andre Ngarribaagili shirt and elliot linen pants. Styled with a hand-made bucket hat by Lucy Simpson of Gaawaa Miyay, made from deadstock JAG denim.
The model is wearing our lee ramie mayraa relaxed dress, styled with a bespoke (ethically sourced) kangaroo leather hat and woven necklaces crafted especially for the show.
The model is styled in the mens Garaarr set - the palmer linen shirt and the noah linen short.
The model wears our palmer linen shirt in mayrraa green and the elliot linen pants. Styled with a hand-made bucket hat by Lucy Simpson of Gaawaa Miyay, made from deadstock JAG denim and an ethically sourced and handmade kangaroo leather necklace.
The model is wearing our ava yawa-li linen tee and gigi linen pull on short in sand. Styled back with a hand made bucket hat by Lucy Simpson of Gaawaa Miyay.
The model wears our highly anticipated brooke ramie yawa-li blouse (launching October), and gigi linen pull on short. Styled with a handmade reed necklace by Lucy Simpson of Gaawaa Miyay.
The model is wearing our Garaarr mia lounge shirt and riley drawcord pants, paired back with a hand made bucket hat by Lucy Simpson of Gaawaa Miyay.
The model is styled in our iconic JAG unisex washed black denim jacket, with our stan garment dye jeans with bespoke hand printed garaarr (kangaroo grass) motifs. A one off style made especially for the runway.
Model is wearing the mia garaarr lounge shirt and riley drawcord pant. Available now online and in-store.
The week was finished off with the Darwin Aboriginal Art Fair, where we saw First Nations singer, songwriter and actress, as well as DAAFF ambassador, Jessica Mauboy, wearing our must-have Garaarr set.
Brought to you by the Darwin Aboriginal Art Fair Foundation (DAAFF) as part of Indigenous Fashion Projects, supported by the Northern Territory Government and Country Road. An umbrella event of Darwin Festival.
Photographed by Dylan Buckee and Marley Morgan.
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