After 50 years of fashion history, JAG has arrived at its 50th birthday, and how better to celebrate than with a signature denim shape? We’ve been doing it for half a century.

Denim is a timeless fabric that has become a wardrobe staple. Renowned for its durability, versatility, and effortless style, denim has stood the test of time and continues to be a go-to choice for both casual and dressier occasions. Its ability to effortlessly match with any outfit makes it an essential investment piece in every wardrobe. Whether you're looking for a classic, relaxed, or oversized fit, JAG has you covered.

To mend and make whole again. This season we bring our heritage in denim and basics to the forefront while we work towards better material choices, increased traceability and exploration of circular design principles. Explore a collection where workroom utility meets effortlessly easy knits and where brushed plaid checks clash against painterly dye prints.