Spring is the perfect season to indulge in this breezy and chic fabric, celebrated for its breathability and effortless style. Here’s why you should make linen your go-to choice this season.

We sat down with JAG Head designer, Katie Von Dadelszen, to learn about her inspiration behind our new season collection.

Taking place in JAG's new office space in the heart of Sydney, Australia, friends of the brand attended an intimate showcase in celebration of JAG's upcoming HS23 collection launch. Guests included Anna & Tim Robards, Amy Castano & Aaron Evans, Geegee Ferguson, Kate Darvill, Paige Carmichael, among others. Take an exclusive look into the event.

As nature awakens from its winter sleep, so too does our wardrobe. Spring offers the perfect canvas for a reinvention of your style, with a palette of vibrant hues, lightweight fabrics and versatile outfits suitable for the heat of the sun, and the cooler chill of a breeze. JAG offers an array of spring outfit ideas that easily blend comfort with elegance and a touch of seasonal whimsy.

For Spring / Summer 2023 we have taken inspiration from one's connection to country and place as we strive to employ more circular design principles at JAG.​

Yuwaalaraay wirringgaa Lucy Simpson is Creative Director and Principal Designer and Maker behind Gaawaa Miyay, a First Nations process led studio. Lucy’s work is grounded in and guided by the timeless and sophisticated philosophies of First Nations design.

JAG is exploring the next frontier in digital design by introducing 3D Virtual Fashion Technology that is revolutionizing the way we design and develop our apparel. The use of this innovative technology allows us to dramatically reduce sample waste, trial unlimited fabrications and print layouts in turn reducing sample production by over 50% and improving design sustainability ethos.

Meet the mums who make our brand what it is today, featured in our latest AW23 collection.