We sat down with JAG Head designer, Katie Von Dadelszen, to learn about her inspiration behind our new season collection.

Taking place in JAG's new office space in the heart of Sydney, Australia, friends of the brand attended an intimate showcase in celebration of JAG's upcoming HS23 collection launch. Guests included Anna & Tim Robards, Amy Castano & Aaron Evans, Geegee Ferguson, Kate Darvill, Paige Carmichael, among others. Take an exclusive look into the event.

Make him a JAG DAD with our ultimate list of easy gifting pieces for the everyday dad. Treat the man in your life to a gift from our inspired edit, featuring must-have linen travel pieces, luxe watches, everyday basics for him and more.

For Spring / Summer 2023 we have taken inspiration from one's connection to country and place as we strive to employ more circular design principles at JAG.​

Yuwaalaraay wirringgaa Lucy Simpson is Creative Director and Principal Designer and Maker behind Gaawaa Miyay, a First Nations process led studio. Lucy’s work is grounded in and guided by the timeless and sophisticated philosophies of First Nations design.

Layering this season is a necessity. Achieving functionality and the ultimate aesthetic for your winter ensembles can be mastered through the art of layering. The colder months can be unpredictable however, layering can easily be adapted to suit the changing climate.

JAG is exploring the next frontier in digital design by introducing 3D Virtual Fashion Technology that is revolutionizing the way we design and develop our apparel. The use of this innovative technology allows us to dramatically reduce sample waste, trial unlimited fabrications and print layouts in turn reducing sample production by over 50% and improving design sustainability ethos.

With the colder season in full bloom, mastering the art of layering is a must. This styling technique effortlessly elevates your look while also being extremely practical in winter.